Cool wordmark logos12/2/2023 ![]() Simple geometry is on the rise and so is overlapping geometry, and it’s a great way to go about a bold logo design concept. Graphic designers especially in logo design, will be taking full advantage in 2021 as simplicity in graphic design is on the rise. Never underestimate the power of pure simplicity in design. The power of simple shapes such as squares, circles and triangles form the foundation for solid imagery. Monograms will always be a popular style and with this method of design you have a great chance of creating something memorable for a brand. We are seeing a rise in monogram style logos, especially with enhanced negative space, bold geometry and stacked elements. A lot of logo designers turn to creating monograms when creating a logo so it’s not a new style in the logo design world. Monogram logo design has always been a staple style since they became popular in the 19 th century. Using fine lines only, the outcome will be an easy to scale, elegant piece of design that will look equally perfect across multiple surfaces. When executed correctly it’s a beautiful technique that relies heavily on the use of sans-serif type and some simple geometry. The fine line logos are super sharp and crisp. Fine LinesĪ fine line logo is like a logo design that has been neatly drawn with a super sharp fine line tip. ![]() Some older out of touch logos that are out there could benefit from a gradient bringing them in today and transforming them into a new look. I must admit they are not always appropriate and I hate seeing logo designers designing gradient logos all the time as it makes them look like a one trick pony and unoriginal.īut having said that, I find some really nice designs out there where the gradient and vivid colour concept works well for the brand it’s been designed for but giving it a solid visual impact. There was a time when gradients and bright vivid colours were unpopular among designers and consumers but over the last few years they seem to be a popular style among logo designers. Gradients and vivid colours are more than a fly by style and trend of design, I truly believe that gradients have finally returned with both feet firmly under the table. Gradients and Vivid ColoursĮven though black and white logos are a classic style that’s hard to beat, colour in graphic design is such an important element in creating visual emotion and feeling towards a design especially logo design. It’s been rater popular with car brands and we have also seen a lot of other companies going for clean black and white logo designs. It’s no secret that a well-executed black and white logo will win every time, its direct and sophisticated while still moving forward with new styles.īlack and white will be another major style that we will continue to see in logo design in 2021 as its simple and minimalist while sparking maximum style and huge impact. These classic black and white logo designs never get old and always inspire a clean, minimalistic design. I’m a sucker for black and white logos but that’s not the reason it’s on this list. You just need to be aware of how far to go with it to remain legible. It’s one of those styles that you need to be careful with as you risk if you go too far losing legibility within your logo design. It’s visually appealing and can be a tricky technique to pull off. It’s a unique way of grabbing attention with a wordmark logo by simply fading its colour or leaving a line unfinished. While on the subject of manipulating typography with your own inventive type, we have seen a rise in wordmark logos with parts of letters missing. The key with inventive typography is your imagination! Let the creative juices flow, but remember that a logo design must be legible and easy to perceive in the eyes of the consumers. ![]() What’s great about inventive typography is that with the simplest of standard fonts, you can create the most obscure logo concepts. While on the subject of wordmark logo design, we have noticed a big shift in inventive typography.īy having a wordmark logo, logo designers are getting creative with typography to emphasize a brand personality with an inventive typography solution. We have seen more and more brands dropping their icons and opting to go the wordmark route, adjusting their custom type and overall cleaning their designs up for a more simplistic feel and this will continue in 2021 as a well-designed wordmark when done right works a treat for the brand as they are remarkably recognizable forms of logos. ![]()
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